A bit of history about Thabuca


Hi! I’m Carol Gutiérrez


I believe that wine and food has the power to bring people together, create connections, trigger the emotions and help us cellebrate life.

I’m the CEO & Founder in Thabuca. I hold a degree in Tourism Management and Hospitality. Not only do I love my job; I’m absolutely passionate about tourism and travel. I have been in the tourism and hospitality industry for more than 25 years.

I was born in Catalonia and have lived in different places in Spain and Europe. In 1998, during an unexpected trip, I came to Rioja and I totally felt in love with this region and its wines (and also with my husband today, a local winemaker…) and decided to establish in Rioja and have lived here ever since.

After doing some professional wine trainings and working as a freelance local guide and translator at some wineries during my first years in Rioja, I recognized the region’s needs for a wine tour operator. It was difficult for visitors to discover the real Rioja, to book at the best wineries, to find transportation, to tour the region, to feel the authentic essence of the wine country… And I founded Thabuca Wine Tours in 2002 and specialized in wine and gastronomic tourism to help travelers from all over the world to design their dreamed and unique wine trips in Rioja.

This way, I established the first wine touring company in Rioja and was one of the pioneers of wine tourism in Spain. I needed to share with other travelers the magic of this region, all the wonderful stories behind each wine. The happinness, pride and enthusiasm that winemakers and local people feel about its land, its wines, its culture and history. So many stories and experiences to be shared…

My passion for wine and food brings me to a permanent learning about wine and gastronomy trends around the world.

I’m an avid globertrotter & travel addict. Since very young, I have traveled to almost 60 countries and I’m always dreaming on my next destination. I’m always looking for new experiences to enjoy local food (and wines, when posible) and local culture at the places I travel to. Another of my passions is writting. I write my own travel blog and on different travel publications. So, as a traveler myself, I really know what a traveler is looking for when visiting a new country.

I love interacting, comunnicating and connecting with people. And having good conversations (much better with a glass of good wine). Maybe this is the reason why I speak 7 languages, which also includes Basque. Speaking languages helps me to approach people.

My main goal with Thabuca: To share the essence and uniqueness of Rioja with travelers from all over the world looking for authentic and local experiences, caring about all details that makes a travel a lifetime memory.

Welcome to my home, the magic wine country! Cheers!

Boutique Wineries Rioja

Private Wine Tour Rioja

Our company


Thabuca Wine Tours is a DMC and local boutique tour operator located in Rioja Alavesa (the Basque side of Rioja) and specialized in private and luxury wine tours and gourmet experiences in Rioja and Basque Country.

Pioneers in wine tourism in Spain, we have been operating since 2002, designing unique wine tours and food experiences for travelers from all around the world.

We are a small local company but with big passion and desire to share with you all our region has to offer.

Thabuca began because a passion for our land, its food and wine, a love to travel and an enthusiam to introduce other travelers the real and authentic Rioja without overlooking quality and personalized service.

We are a team of experienced travel agents and professional local guides in several languages with a deep knowledge of the region and passionate about wine, providing you fascinating insights into the present and past of Rioja wine region.

We run the tours, select the best providers
and create extraordinary wine experiences.

As the very first wine tours company founded in Rioja, we have a wide network of prestigious contacts and cultivate relationships with most of the wineries in Rioja. We have tasted thousands of Rioja wines and cultivated relationships with hundreds of wine makers. From the big labels to small boutique and family-run wineries which you probably would never find on your own. Places that will turn your visit to Rioja into an unforgettable experience.

We provide you insider access and highly personalized  and upscale service so you can immers in Rioja and Basque Country in an authentic way with a top service. We are the only tour operator in Rioja with travel agency license. So we can help you not only organizing your tour in Rioja but also with assistance for your whole trip.

In Rioja, we understand wine as a way of life, as an expression of our land. Our wines are more than just great wines. They are bottled stories transmitted from generation to generation. And this is exactly what we want that you experience when traveling to Rioja.

We would love to share with you our local culture.  Our way of life. We want you to feel the uniqueness of our region, the extraordinary stories behind each wine. The history of our towns linked to wine for centuries. The amazing scenery of centenary vineyards that live together with the most innovative avant-garde buildings. The flavors of our great gastronomy.

Indulge yourself with our tours and take home a life-time memory.

Let us put our expertise, local knowledge, contacts and passion to work for you!



We Offer

  • Emotions
  • Happiness
  • Tours for the senses
  • Signature tours
  • A host and a friend in Rioja
  • A highly personalized and tailored service



How we do

With professionalism, quality, know how, expertise, personalized service and passion for our job.

We are locals and know our land inside out. And we are also avid travelers ourselves, so we understand the true needs and wishes you may have when traveling.


Our tours are focused to

  • Wine and food lovers
  • Wine novices, experienced connoisseurs and wine experts
  • Culture, art and architecture fans who want to understand our culture and discover the history of our medieval towns or be amazed by the most outstanding avant-garde architecture
  • Avid travelers keen on local and fascinating experiences



Tours de vinos en la Rioja Alavesa con Thabuca

Bodegas de autor en La Rioja


El equipo de Thabuca pisando la uva

Working, a pleasure

Committed to innovation, quality, tourism excellence and professional skills of our human team.

We are a happy team. We love our job. We love our region. We love our clients that very often become friends.

Staff motivation and participation, a more efficient resources management and the best quality services to our customers are our most important goals.

Our Certified Quality  Management System, involves ongoing professional training programs and different management  and  customer satisfaction protocols.

We are a certified company with official Quality Labels: Commitment to Tourism Quality and Best Practice in ICT.

We have been awarded with Tripadvisor Certificate of Excellence every year since 2014 and recognised as a Top Performing Tours Company as Reviewed by Travelers on the World’s Largest Travel Site


Responsible Tourism


We have a commitment with our environment, with a global policy for the protection and respect of nature and with responsible tourism practices.

We are based on social, economic and cultural sustainability criteria.

With sensitivity and respect to our local traditions and its preservation.

Viñedo en la Rioja Alavesa